At our firm, we have the client—and only the client—in mind.

Our reasons for becoming financial professionals are deeply personal. We repeatedly saw many friends and family struggling to find the help they needed to map out their financial future. We are confident that with our understanding of personal finance, coupled with our training as financial professionals, we can help people better prepare for the future. After years in the business, we have developed a reputation for educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives. We feel a commitment to our community.

At our firm, we have the client—and only the client—in mind.

Over the years, we have found that a team approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world. We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients to get opinions from several sources with diverse backgrounds, education, and experience.

No one strategy fits everyone, which is why every client gets our undivided attention—from planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available.

Phil Couture, CFP®, NSSA™

President and Investment Strategist



Phil Couture began his financial career in 1971 and started financial planning in 1980, but the market’s collapse in 1987 made him realize that his clients’ needs went beyond a financial plan. Even more important was helping them build financial security through proper management of their assets.

“From the start, I realized that good asset management needed an approach that helped minimize risk without being too conservative. After all, my clients still need to grow their portfolios. Over the years, our investment approach has been refined and improved through knowledge gained from thousands of hours of seminars and workshops, and through developing relationships with top market analysts."

“In today’s uncertain market, we get calls every week from clients who can’t thank us enough for the success of their portfolios.”                                                  - Phil Couture

Phil Couture and his team are dedicated to ensuring that the investment advice offered clients is both competent and free of conflicts of interest, and to serving clients with the highest level of integrity and professionalism. He believes in helping clients understand their choices through an objective overview of their alternatives to enable them to make sound decisions regarding the management of their assets.

He has served continuously in financial planning organizations since the early 1990s, including until 2019 as Treasurer for the Board of Directors of the Financial Planning Association (FPA) of the Suncoast (Sarasota-Manatee FPA). As Vice President of the Board of Directors of the Sarasota Chapter of the International Association of Financial Planners, Phil was responsible for the organization’s continuing education provided for local planners.

In addition to extensive professional studies, Phil holds a Bachelor of Science degree in Finance and has created and taught adult education classes, seminars and workshops. He served on the Financial Planning Advisory Board at Chapman College in Orange, California and has received numerous industry recognitions.

He has been a Certified Financial Planner™ since 1986 and was one of the earliest financial professionals to receive the designation.

More recently, Phil became a National Social Security Advisor Certificate Holder. NSSA® is the only ACCREDITED Social Security Certificate program in the nation!

M Lance Couture

Vice President of Operations



M Lance Couture is Vice President of Operations and has been in the financial services industry since 1995, when he joined his father in Florida at his investment advisory firm. Together, they provide wealth management, insurance, and retirement planning services, helping clients achieve their long-term retirement and financial goals.

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Client Centered

Client Centered

Whether you are investing to build wealth, protect your family, or preserve your assets, our personalized service focuses your needs, wants, and long-term goals.

Our team of professionals have years of experience in financial services. We can help you address your needs of today and for many years to come. We look forward to working with you.